Marketing challenges can have a detrimental effect on a company's return on investment (ROI). However, the right strategies can help businesses overcome the most common marketing obstacles. It can be difficult for small businesses to allocate resources to marketing, but it is important to remember that all big companies started out small. Small businesses and the self-employed may find it easier to find new customers, while corporate workers are usually already employed.
It can be hard to link marketing activities directly to sales, and marketing can end up in the background. At an AMA opening luncheon in Atlanta, Catie Griggs, vice president of business operations for Atlanta United, spoke about getting the best ROI for marketing activities. Companies need to consider the challenges they face and come up with a plan to overcome them. It can be expensive to expand into different forms of marketing, such as live ads or multiple social media channels.
Networking events are still valuable even when business conditions are favorable. Creating content is often the biggest challenge for small businesses. Whether you're doing the marketing yourself or hiring someone else, someone has to spend less time on other areas of the business for marketing to work. You need to write a business plan, file registration documentation, get funding and insurance coverage, promote yourself and find your first customers.
To maximize ROI, businesses should focus on strategies that will help them overcome their marketing challenges. This includes dedicating resources to creating content and attending networking events. Companies should also consider expanding into different forms of marketing and linking their marketing activities directly to sales. With the right strategies in place, businesses can overcome their marketing challenges and achieve success.