Measuring Marketing Success in Atlanta, Georgia: 10 Essential Metrics to Track

When it comes to assessing the success of your marketing campaigns, there are numerous metrics you can analyze. To make sure you get the most out of your efforts, it's essential to focus on the right KPIs. Here are the 10 main metrics you should use to measure the success of lead generation in Atlanta, Georgia. Google gives priority to mobile versions of websites over desktop versions when indexing.

This is because mobile usage is on the rise and companies want to make sure their content is accessible to all users. When it comes to digital marketing metrics, it's important to prioritize quality over quantity. Don't track everything under the sun - focus on the metrics that will give you the most insight into your campaigns.

Volume

The customer lifetime value (CLV) metric is also important for analyzing more deeply and better understanding your marketing efforts. Business leaders are beginning to expect on-demand marketing to demonstrate its contribution to the final results, and that will include showing the ROI of one of the most important items in the budget. When planning your digital marketing budget, it's essential to know how much you should spend to achieve your business goals. For complex B2B companies that have a long and detailed buying cycle and for companies that deal with unique sales, customer retention is a metric that is not easy to measure.

Attributing the real value of these microinteractions to general business objectives has placed marketers between a rock and a hard place. Compared to traditional marketing tactics, digital marketing is truly trackable and affordable, making it much more feasible. The most fundamental measure of your marketing success is the amount of revenue your strategy generates for your company. Recent research shows that almost half of marketers struggle to determine the ROI of content marketing.

To make sure your campaigns are worth generating results, analyze these 10 main metrics during your campaigns: return on advertising investment (ROAS), volume, elasticity, expectation of impact, customer lifetime value (CLV), customer retention, digital marketing budget, microinteractions, revenue generated, and ROI of content marketing.