Content marketing is an effective way for businesses in Atlanta, Georgia to build trust and credibility with their customers. By providing valuable information related to their industry or customers' pain points, companies can establish a strong presence and differentiate themselves from their competition. Studies have shown that 61% of consumers' purchase decisions are directly influenced by personalized content, so businesses should focus on relationships rather than conversions. To stand out from the competition, businesses should create flawless, easy-to-read content that presents their brand as the solution to their audience's weak points.
Additionally, they should boost their content with an advertising campaign to establish themselves as the authority of their niche through industry-related media that are already considered credible and trustworthy. Content marketing for businesses can take many forms, such as press releases, videos, e-book downloads, infographics, how-to guides, and frequently asked questions. Video is one of the most popular marketing tools used by companies today; more than 85% of companies use video as a marketing tool. By utilizing content marketing to educate readers and provide valuable information related to their industry or customers' pain points, businesses can build trust and credibility with customers in Atlanta, Georgia.