The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
Technology and social media have changed business forever. We’ve moved from “news 
cycles” and “campaigns” to always on, 24×7 engagement where a single tweet from a customer can dramatically impact a company’s reputation – in 5 seconds – in the middle of the night. Welcome to The NOW Revolution.
In a special stop on his national book tour, Jay Baer will address the members and guests of the BMA Atlanta with a dynamic keynote address. He will share the principles of The NOW Revolution, and how your company can add more speed, smarts, and sociability.
Widely recognized as among the best and most engaging marketing speakers in the U.S., Jay will tailor the book’s key points to meet the specific needs of the B2B marketer. The first first 100 attendees will receive a copy of the book courtesy of our event sponsor, MLT Creative.
Learn the “7 Shifts To Make Businesses Faster, Smarter & More Social” directly from the authors. In this groundbreaking book, companies learn how to:
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Strip away silos and overgrown business process, and create a culture of NOW
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Hire and empower a new type of employee who is adept at pattern recognition, human relations, and immediate analysis
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Organize internal teams for maximum external impact, and empower every employee as a marketer, even if they aren’t
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Listen at the point of need and answer the social telephone
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Travel the Humanization Highway, and respond effectively and persuasively to customer inquiries
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Plan for, find and manage real-time crises
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Redesign success metrics in a business world that’s increasingly instantaneous
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