Wednesday, October 5, 2011


4:30 p.m. to 6:30 p.m.


The Ravinia Club, Grand Ballroom


Members $30; Guests $45; Event Day $55



Members Only Reflection Dinner


Wednesday, October 5, 2011


6:30 p.m. to 8:00 p.m.


The Ravinia Club, The Spalding Room


Members $45

More info...

October 2011 Keynote Event

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

Technology and social media have changed business forever. We’ve moved from “news Jay Baercycles” and “campaigns” to always on, 24×7 engagement where a single tweet from a customer can dramatically impact a company’s reputation – in 5 seconds – in the middle of the night. Welcome to The NOW Revolution.

In a special stop on his national book tour, Jay Baer will address the members and guests of the BMA Atlanta with a dynamic keynote address.  He will share the principles of The NOW Revolution, and how your company can add more speed, smarts, and sociability.

Widely recognized as among the best and most engaging marketing speakers in the U.S., Jay will tailor the book’s key points to meet the specific needs of the B2B marketer.  The first first 100 attendees will receive a copy of the book courtesy of our event sponsor, MLT Creative.

The NOW RevolutionLearn the “7 Shifts To Make Businesses Faster, Smarter & More Social” directly from the authors. In this groundbreaking book, companies learn how to:

  • Strip away silos and overgrown business process, and create a culture of NOW

  • Hire and empower a new type of employee who is adept at pattern recognition, human relations, and immediate analysis

  • Organize internal teams for maximum external impact, and empower every employee as a marketer, even if they aren’t

  • Listen at the point of need and answer the social telephone

  • Travel the Humanization Highway, and respond effectively and persuasively to customer inquiries

  • Plan for, find and manage real-time crises

  • Redesign success metrics in a business world that’s increasingly instantaneous


Sponsored by:

MLT Creative

About the Book:

Every customer is a potential reporter, and every employee is a potential spokesperson. Business has changed more in the past three years than in the prior 30. But it’s not a threat, it’s an opportunity. The NOW Revolution shows you how. This book isn't about how to "do" social media. Instead, it outlines how you can retool your organization to capitalize on real-time business. Learn the seven shifts that make your company faster, smarter, and more social, each explained with case studies, useful tips, and actionable implementation advice.

About the Speaker:

Jay Baer is a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.


Are you a BMA Member?

Immediately following our keynote meeting, enjoy a fine dining experience in the Spalding Room at the Ravinia Club.  You will enjoy the company of our guest speaker and no more than 10 other members.

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