Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. Broad-brush marketing associations or trade organizations devoted to a single program category cannot effectively provide the required resources. You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out.

As companies focus more intensely on measuring a return on marketing investment, your need to learn new skills, handle multiple responsibilities and master multiple mediums continues grow. Traditional marketing approaches must be integrated with new technologies to reach sophisticated information consumers in a more targeted manner. The Business Marketing Association focuses on these challenges and opportunities to help you more appropriately plan the most effective strategies and maximize your companies return on marketing.

The Atlanta chapter of the BMA is made up of marketing executives from a variety of industries and backgrounds. Many of our members are corporate marketers at mid-sized business-to-business companies in industries like technology, healthcare, manufacturing, telecommunications and professional services. We also have a large number of marketing service providers (firms, agencies and consultants) in areas such as research, advertising, promotions, events, Web development, printing and more. Our members view the BMA as the sole source in Atlanta to learn the latest business-to-business marketing best practices and network with peers.

BMA has a variety of events during the year. Our lunches feature industry expert presenters and panel discussions comprised of hands-on practitioners. In addition, throughout the year there special events such as executive breakfasts, charity social events and much more. For the 2007-2008 calendar year we will diversify these activities to connect with the greatest number of members and potential members.

Be sure to check our events calendar or opt-in to our email list for the latest information on BMA happenings.