The Evolution of Digital Approaches for B2B Brands

BMA Atlanta welcomes B2B Industries Solutions Executive Risa Teksten of Google to present at our Sunset Keynote Event on Wednesday, February 15 at the Ravinia Club.  Risa will share how discovery, access and choice has changed for B2B marketers in the digital age. 

The Internet allows us as marketers to make the impossible, possible.  We can connect with consumers in exciting and creative ways that we couldn’t even dream of just a few years ago, whether that’s acquiring customers, launching new products or promoting thought leadership.  This presentation will focus on three areas of opportunity for B2B marketers, based on trends in consumer behavior - Discovery, Access, and Choice. These shifts in behavior, accelerated by changes in technology, are transforming the way marketers connect with customers.   We will showcase some of these examples and outline how B2B marketers can capture the same opportunity."