Lessons Learned in B2B Marketing Automation
Posted on Mon, Oct 31, 2011
If business software could speed up productivity and make life easier for you, what would you do with that saved time?
Join us for one of our signature keynote events on November 8th and learn how to automate your internal and external business processes…Leaving more time to…well that’s up to you! Spend time with your family, or maybe even do more work!
On November 8th, Liz McClellan will give candid advice about setting the right expectations for launching B2B marketing automation initiatives. She will share the software giant's sojourn into marketing automation and the lessons learned along the way.
What is Marketing Automation?
Marketing automation is both a tool for increasing operational efficiency and a tool for driving revenue. Done right, it can help marketing organizations improve their productivity as well as their collaboration with sales organizations.
About the Speaker
Liz McClellan, who oversees Sage’s Online Strategy Team, has almost 20 years of marketing experience on the agency and client side, as well as an early stint in TV news. She joined Sage in 2002 and has held various marketing roles with the company, overseeing product marketing, marketing communications and customer acquisition. She is a graduate of Hollins University, where she majored in communications.
Don’t miss this opportunity to connect, learn and grow!
