B2B Marketing Blog

Citing the complexity of the B2B industry as what fuels his passion, Motorola CMO Eduardo Conrado spoke to an engaged crowd at the January meeting of the Atlanta chapter of the BMA. Conrado's accolades range from a familiar title (four consecutive years) as BtoB Magazine’s Best Marketers; an appearance on its annual Who’s Who in Marketing spotlight; and the incoming national president of the BMA for 2012-2013. His tenure at Motorola spans an impressive 19 years, during which he’s seen the company go through significant changes – particularly, in the past five years.

It isn’t everyday that you get an opportunity to hear a senior level executive talk openly and honestly about the lessons learned while implementing a new initiative. Enter Liz McClellan of Sage Business Solutions, whose multi-faceted role within the company’s marketing organization put her in a position of rolling out a strategy for marketing automation. McClellan address the BMA Atlanta on November 8, 2011 and led a spirited conversation with fellow B2B marketers after her keynote.

If business software could speed up productivity and make life easier for you, what would you do with that saved time?

Jay Baer is one of the country's most recognized and renowned authorities on the subject of social media and its effective application in business. His consultancy, Convince and Convert, works with companies to build integrated, measurable social and content programs. He's worked with over 700 brands since 1994, is a prolific blogger, professional speaker and is currently on a national tour promoting his latest book, one that he co-wrote with Amber Naslund, vice president of social strategy for Radian 6, The Now Revolution: 7 Shifts to Make Businesses Faster, Smarter and More Social.

This year has been one of change for the BMA Atlanta chapter. Recently, we highlighted the new sponsorship opportunities, along with the new location and format of our monthly meetings. We would like to share another positive change...Our Corporate Membership Program is now offering extended benefits!

“The reason I belong to BMA—and have for over 20 years—is that the organization lives up to its promise of being the leading professional resource for B2B marketers and communicators. BMA has the information and the forums—locally and nationally—to make marketing success a reality”.

We are thrilled to kick off a new season here at BMA Atlanta. A great deal has changed including the time and format of our events, as well as the venue and area of town. We have also established a new streamlined hierarchy of sponsorship opportunities that offers flexibility in how you choose to partner with BMA and, ultimately, effectively promote your business to our audience.

PRESS RELEASE

ATLANTA - Aug. 25, 2011 – The Atlanta chapter of the Business Marketing Association (BMA) today announced the appointment of Martine Hunter as president of the 2011-12 board of directors. Hunter will be responsible for leading the board, as well as spearheading programs for the association’s 2012 season. Hunter has been a BMA board member for two years and replaces former president John Wiley.

Dan McDade, president and CEO of PointClear spoke at the BMA Atlanta luncheon on March 10, 2011, at Maggiano’s. The author of The Truth About Leads addressed the group of B2B marketers (ironically half sales, half marketing) about his  philosophy for achieving marketing and sales alignment. He began by sharing some reasons the two entities may not be in sync:

BMA Atlanta had the pleasure of having Ashley Kuhnmuench, account executive for B2B markets, of Google  at our April 14, 2011 luncheon at Maggiano's Little Italy in Buckhead.  Ashley presented to a rapt audience “The Business Buyer of the Future – Engaging Your Audience at the Zero Moment of Truth.” She shared, to a capacity crowd, Google’s perspective on Procter & Gamble’s “First Moment of Truth,” which describes the first few seconds in a store aisle, when a marketer has the most influence to convince a customer to choose their brand.  But B2B buyers are different; they don’t walk in the wind turbine store to compare solutions off the shelf.   Online research has forever changed the B2B sales game.